Creative Director
Creative Director
Creative Director
Over two decades shaping brands, leading teams, and designing meaningful experiences
Expertise
Creative Strategy, Visual Identity, UX/UI Design, System Design, Digital Marketing, Digital Product Design, Content Creation, Data Visualization, Creative Direction, AI content generation.
Experience
Envoy (2020 - Present)
AKQA (2020 - Freelance)
Union & Partners (2018-2020)
Armadio (2015 - 1018)
Lazzoni (2013 - 2015)
Freelance Designer (2008 - 2013)
A typical week
Somewhere in between a builder and a thinker. This is how the week usually unfolds — between ideas, iterations, and the occasional breakthroughs.
Monday – Coffee. Follow-up emails and writing my to-do list for the week. Check in with devs to see how things are going. More coffee.
Tuesday – Internal Brand strategy meeting based on decisions made the previous week. Budget approval for content creation. Write down some ideas before I forget them.
Wednesday – Call with our development team for a quick touch base. Make sure UX/UI notes are clear. Finish the lovely video that needs that final touch. Time for coffee.
Thursday – Discussing launch strategy for a brand new product. Plan the upcoming sprint for an e-commerce platform with uncountable variants. Brand-new process. This time, we work backwards!
Friday – A never-seen-before typeface decides to land on my screen. Immediately fall in love. Go out for a coffee. See if we click.
Saturday/Sunday – Make some coffee. No calls, no meetings. Time to do some work.
Creative Director
Creative Director
Over two decades shaping brands, leading teams, and designing meaningful experiences
Expertise
Creative Strategy, Visual Identity, UX/UI Design, System Design, Digital Marketing, Digital Product Design, Content Creation, Data Visualization, Creative Direction, AI content generation.
Experience
Envoy (2020 - Present)
AKQA (2020 - Freelance)
Union & Partners (2018-2020)
Armadio (2015 - 1018)
Lazzoni (2013 - 2015)
Freelance Designer (2008 - 2013)
A typical week
Somewhere in between a builder and a thinker. This is how the week usually unfolds — between ideas, iterations, and the occasional breakthroughs.
Monday – Coffee. Follow-up emails and writing my to-do list for the week. Check in with devs to see how things are going. More coffee.
Tuesday – Internal Brand strategy meeting based on decisions made the previous week. Budget approval for content creation. Write down some ideas before I forget them.
Wednesday – Call with our development team for a quick touch base. Make sure UX/UI notes are clear. Finish the lovely video that needs that final touch. Time for coffee.
Thursday – Discussing launch strategy for a brand new product. Plan the upcoming sprint for an e-commerce platform with uncountable variants. Brand-new process. This time, we work backwards!
Friday – A never-seen-before typeface decides to land on my screen. Immediately fall in love. Go out for a coffee. See if we click.
Saturday/Sunday – Make some coffee. No calls, no meetings. Time to do some work.
Get in touch
+1 (646) 670 6172
New York
Designed by a human. AI is too busy taking over the world.
© 2025 Loris Pignoletti
Get in touch
+1 (646) 670 6172
New York
Designed by a human. AI is too busy taking over the world.
© 2025 Loris Pignoletti
Get in touch
+1 (646) 670 6172
New York
Designed by a human. AI is too busy taking over the world.
© 2025 Loris Pignoletti