Creative Director
IGOE
Navigate your Benefits with Ease
Brand Identity - Concept
IGOE
Navigate your Benefits with Ease
Brand Identity - Concept
IGOE
Navigate your Benefits with Ease
Brand Identity - Concept
Igoe helps people navigate health benefits with clarity and ease — specializing in C.O.B.R.A. and commuter solutions with a human-first approach.
Igoe helps people navigate health benefits with clarity and ease — specializing in C.O.B.R.A. and commuter solutions with a human-first approach.
Envoy was tasked with refreshing their brand and bringing a more contemporary, approachable voice to the space. While the client ultimately selected a different creative direction, this concept remains a strong reflection of the thinking and craft behind the work. It’s a project I enjoyed shaping — and one that continues to represent how I approach design.
Envoy was tasked with refreshing their brand and bringing a more contemporary, approachable voice to the space. While the client ultimately selected a different creative direction, this concept remains a strong reflection of the thinking and craft behind the work. It’s a project I enjoyed shaping — and one that continues to represent how I approach design.
The identity was built around bold typography and modular graphic shapes, creating a brand system that is clear, adaptable, and defined — flexible enough to scale, yet strong enough to stay consistent. Each brand component was designed for versatility, allowing multiple ways to combine and apply them across different contexts.
The identity was built around bold typography and modular graphic shapes, creating a brand system that is clear, adaptable, and defined — flexible enough to scale, yet strong enough to stay consistent. Each brand component was designed for versatility, allowing multiple ways to combine and apply them across different contexts.
Project Details
Brand Identity
Creative Strategy
Credits
Agency: Envoy
Creative Direction: Loris Pignoletti
+1 (646) 670 6172
New York
Designed and coded by a human. AI is too busy taking over the world.
© 2025 Loris Pignoletti
+1 (646) 670 6172
New York
Designed and coded by a human. AI is too busy taking over the world.
© 2025 Loris Pignoletti
+1 (646) 670 6172
New York
Designed and coded by a human. AI is too busy taking over the world.
© 2025 Loris Pignoletti
Creative Director
Creative Director