Creative Director
Pursuit
Connecting guests to iconic places through unforgettable experiences.
UX/UI - Brand Identity - Visual Strategy
Pursuit
Connecting guests to iconic places through unforgettable experiences.
UX/UI - Brand Identity - Visual Strategy
Pursuit
Connecting guests to iconic places through unforgettable experiences.
UX/UI - Brand Identity - Visual Strategy
Pursuit’s growing collection of experiences called for a digital presence as inspiring and well-structured as the destinations themselves.
Following the website redesign, we led the creative strategy behind Pursuit’s brand evolution — building a visual language that celebrates place through story.
Pursuit’s growing collection of experiences called for a digital presence as inspiring and well-structured as the destinations themselves.
Following the website redesign, we led the creative strategy behind Pursuit’s brand evolution — building a visual language that celebrates place through story.
The approach combines wide landscapes with close-up details, creating a clear visual rhythm between scale and human presence.
The approach combines wide landscapes with close-up details, creating a clear visual rhythm between scale and human presence.
The updated design system uses elevation topographic maps, journey paths and minimal overlays to add depth, context, and movement. These elements create a flexible visual language that connects messaging and imagery across applications.
The updated design system uses elevation topographic maps, journey paths and minimal overlays to add depth, context, and movement. These elements create a flexible visual language that connects messaging and imagery across applications.
Project Details
Brand Narrative
Visual Strategy
Brand Identity
UX/UI
Credits
Agency: Envoy
Senior Strategist: Brett Riggle
Senior Designer: Tisha Boonyawatana
Account/Project M: Ella Cady / Megan Harrington
Creative Director: Loris Pignoletti
+1 (646) 670 6172
New York
Designed and coded by a human. AI is too busy taking over the world.
© 2025 Loris Pignoletti
+1 (646) 670 6172
New York
Designed and coded by a human. AI is too busy taking over the world.
© 2025 Loris Pignoletti
+1 (646) 670 6172
New York
Designed and coded by a human. AI is too busy taking over the world.
© 2025 Loris Pignoletti
Creative Director
Creative Director